Nike Air Max Day: Bacon was a directed and produced campaign project created around the return of the Air Max 90 “Bacon.”
Developed for Air Max Day, the project introduced the release through a short-form film and supporting imagery shaped by the shoe’s original
deli-inspired colorway. The creative direction extended that reference into the casting, styling, locations, props, and overall visual language of
the campaign.
The project also drew from the range of communities that define Los Angeles, using a diverse cast and neighborhood-based settings to place the shoe
within a broader local context. Rather than presenting the release as a standalone product story, the campaign connected it to the people, cultures,
and everyday environments that shape the city.
Carried from initial concept through production, the final work brought together film and photography while maintaining a direct focus on the shoe and
its design.Talent
Chef Alisa - My 2 Cents
Chrystal of Bephie Beauty Supply, Mom, and family
John - Head Butcher at Huntington Meats
Elizabeth - Echo Park Hot Dog Vendor
Michael Ozuru - Music Producer
Credit
Director/Producer: Niko Delgado
Videographer/Colorist/Editor: Mick Aure
Photographer: Richard Brooks
Photographer: Norman Lonh
Year
2020